About Estero Bay Kindness Coalition:
In a simple word, our mission is KINDNESS
Our primary mission is to partner with for-profits, nonprofits, churches, and schools to benefit the greater good and those living on the margins in the Estero Bay community.
Estero Bay Kindness Coalition started in December 2017, when founder Bobby deLancellotti met with the principal at Del Mar Elementary school in Morro Bay, CA to inquire about how he could serve the most vulnerable students during the holidays. The principal connected Bobby with 10 families. Bobby bought them 2 gifts each: a fun, practical gift and a $100.00 gift card to a local supermarket. In January, the principal sent Bobby a letter thanking him for the impact the gifts had on the families. She also informed him that 64% of the students at Del Mar were living at or below the poverty line. This broke Bobby’s heart, so he decided to do something about it.
In March 2018, he started Got Your Back, a program that helps feed kids over the weekend, providing 2 breakfasts, 2 lunches, 2 dinners, healthy snacks, fruit, milk, and juice to each kid enrolled. The kids in this program rely on “hot/reduced lunch” at school to eat during the week and would often go hungry on the weekends. By June 2018, Estero Bay Kindness Coalition was serving 48 students with Got Your Back. The following school year, it jumped to 8 schools and over 200 students in the SLO Unified School District. During this time, our organization became a non-profit 501 C-3. By the 2019 school year, we were feeding over 200 children in 8 schools.
When the Covid-19 pandemic hit and schools closed their doors in March 2020, Bobby met with local principals to get connected with some of the most vulnerable, food-insecure families in the SLO Unified School District.
Estero Bay Kindness Coalition went from feeding school kids on the weekends to feeding whole families for the week, virtually overnight.
To meet the needs of the families referred to us by one of our 8 partnered schools, we created Bags of Love, a program that delivers 3 bags of groceries per week to over 90 families in the greater Estero Bay area. The bags of groceries consist of healthy, protein-rich breakfasts, lunches, dinners, snacks, juice, milk, and fresh, local produce.
During this time, we also created Sunshine and Seed, a new and gently used kids clothing campaign that delivers quality, seasonal clothing items to the doorsteps of kids in need.
Bobby has built a team of over 50 volunteers, 4 team leaders, and 4 food pantries. The organization currently partners with 8 schools, 27 for-profits, 17 nonprofits, and 10 churches.